Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through the website operated by Higher Focus Media, LLC (“Higher Focus Media,” “HFM,” “we,” “us,” or “our”), including higherfocusmedia.com and related pages, forms, scheduling features, calculators, and other online features we control (collectively, the “Website”).

This Privacy Policy primarily addresses information collected through our public Website and related business-development activities.

Information processed by HFM on behalf of a client while providing contracted calling, lead-conversion, intake-support, survey, research, or related services may also be governed by the applicable client agreement and other data-processing terms.

2. Information We Collect

We may collect information that you voluntarily provide when you:

• Complete a Website form;
• Schedule a strategy call;
• Contact us by email, telephone, or text message;
• Request information about our services;
• Respond to communications from HFM;
• Enter information into interactive Website features; or
• Otherwise communicate with us.

Depending on how you interact with us, this information may include:

• Name;
• Company or organization name;
• Job title or role;
• Email address;
• Telephone or mobile number;
• Website address;
• Industry;
• Approximate lead or inquiry volume;
• Business needs or areas you would like help improving;
• Appointment information;
• Information you include in free-text form fields; and
• Other information you voluntarily provide.

3. Information Collected Automatically

When you visit the Website, certain information may be collected automatically through cookies, pixels, analytics tools, server logs, and similar technologies.

This information may include:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Approximate geographic location derived from IP address;
• Referring or exit pages;
• Pages viewed;
• Date and time of visits;
• Interactions with Website features;
• Advertising or campaign attribution information; and
• Other technical or usage information.

We may use this information to operate the Website, understand how visitors use it, measure marketing performance, troubleshoot issues, improve user experience, and protect the security of our systems.

4. How We Use Information

We may use information we collect to:

• Respond to inquiries and requests;
• Schedule and manage strategy calls;
• Communicate about HFM services;
• Evaluate whether HFM may be a good fit for a prospective client;
• Prepare proposals or service recommendations;
• Provide requested services;
• Manage client and prospective-client relationships;
• Send appointment confirmations and reminders;
• Send permitted business communications;
• Operate, maintain, and improve the Website;
• Analyze Website and marketing performance;
• Maintain records of communications and consent;
• Prevent fraud, misuse, or security incidents;
• Comply with legal and regulatory obligations; and
• Protect HFM's rights and legitimate business interests.

5. Email, Telephone & Text Communications

Responding to Your Inquiry

If you contact HFM or schedule a strategy call, we may use the contact information you provide to respond to your inquiry and communicate about your requested appointment or services.

Text/SMS Communications

Where you expressly consent to receive text messages from HFM, we may send messages regarding your inquiry, scheduled appointments, and related services.

Message frequency may vary. Message and data rates may apply.

You may reply STOP to opt out of text messages or HELP for help, where applicable.

Consent to receive text messages is not a condition of purchasing HFM services.

Email Communications

If you request information, schedule a call, or otherwise provide your email address, we may send communications related to your inquiry or business relationship.

If you separately opt in to receive marketing or business-update emails, you may unsubscribe at any time by using the unsubscribe link included in those communications.

We may still send transactional or service-related messages when reasonably necessary to administer an inquiry, scheduled appointment, or existing client relationship.

6. Cookies, Analytics & Similar Technologies

HFM and service providers supporting our Website may use cookies, pixels, analytics tools, and similar technologies to understand Website activity and improve Website performance.

These technologies may be used to:

• Remember Website preferences;
• Understand Website traffic and usage;
• Measure page and campaign performance;
• Understand how visitors arrive at the Website;
• Improve Website functionality;
• Diagnose technical problems; and
• Support marketing measurement and attribution.

Your browser may allow you to block or delete cookies. Disabling cookies may affect the functionality of some Website features.

Where required by applicable law, we may provide additional choices or consent mechanisms relating to certain cookies or tracking technologies.

7. How We May Share Information

We may disclose information when reasonably necessary to operate our business or provide services, including to:

• Technology and hosting providers;
• Customer relationship management providers;
• Scheduling and calendar providers;
• Email and communications providers;
• Analytics providers;
• Professional advisers;
• Contractors or service providers supporting HFM operations;
• Government authorities when legally required; or
• Other parties when necessary to protect legal rights, prevent fraud, or address security concerns.

We may also disclose information as part of a merger, acquisition, financing, sale of assets, restructuring, or similar business transaction, subject to applicable law.

8. Sale of Personal Information

HFM does not sell personal information for money in the ordinary course of our business.

Some privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” more broadly than an exchange of information for money. Certain analytics, advertising, or marketing technologies may potentially fall within those broader definitions depending on how they are configured and applicable law.

Where applicable law provides rights concerning such practices, eligible individuals may contact us using the information below to submit a request.

9. Service Providers & Business Operations

HFM relies on third-party technology and service providers to operate parts of our business and Website.

These providers may process information on our behalf for purposes such as Website hosting, customer relationship management, scheduling, communications, analytics, workflow automation, data storage, and related business functions.

We seek to use providers appropriate for the information and business function involved, but no third-party platform or system can be guaranteed to be completely secure.

10. Health & Medical Information

HFM works with certain healthcare businesses, but our public Website is not intended to collect protected health information, medical histories, diagnoses, treatment information, or other sensitive clinical information.

HFM is not a healthcare provider and does not provide medical advice, diagnosis, treatment, clinical triage, or emergency medical services through this Website.

If HFM processes regulated health information on behalf of a healthcare client as part of a contracted engagement, the handling of that information will be subject to the applicable agreements, systems, procedures, and legal requirements established for that engagement.

11. Legal Information & Law Firm Inquiries

HFM may provide non-legal intake and calling support to law firms. HFM is not a law firm and does not provide legal advice or legal representation.

Submitting information through the HFM Website does not create an attorney-client relationship with Higher Focus Media or with any law firm.

12. Data Security

HFM uses reasonable administrative, technical, and organizational measures intended to protect information from unauthorized access, disclosure, alteration, misuse, or destruction.

However, no website, internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

You should use reasonable care when transmitting information electronically and avoid submitting information that is unnecessary for your inquiry.

13. Data Retention

We may retain information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain business and communication records, administer client or prospective-client relationships, comply with legal obligations, resolve disputes, enforce agreements, and protect legitimate business interests.

Retention periods may vary depending on the type of information, the nature of the relationship, contractual obligations, legal requirements, and operational needs.

14. Your Privacy Rights

Depending on where you live and the laws that apply, you may have certain rights regarding your personal information.

These may include the right to request:

• Access to certain personal information;
• Correction of inaccurate information;
• Deletion of certain information;
• Information about how certain information is used or disclosed;
• Opt-out from certain marketing communications; or
• Other rights provided by applicable privacy law.

Not every privacy right applies in every jurisdiction or circumstance. Certain information may also be exempt from a request or may need to be retained for legal, security, contractual, or legitimate business reasons.

To submit a privacy request, contact us at [email protected].

We may take reasonable steps to verify your identity before fulfilling certain requests.

15. Children's Privacy

The HFM Website and services are intended for businesses and adults and are not directed to children under 13.

We do not knowingly seek to collect personal information from children under 13 through this Website. If you believe a child has provided personal information to us through the Website, please contact us so that we can review the situation and take appropriate action.

16. Third-Party Websites & Services

The Website may contain links to, or integrations with, websites and services operated by third parties.

Those third parties have their own privacy practices and policies. HFM is not responsible for the privacy, security, content, or practices of third-party websites or services that we do not control.

We encourage you to review the privacy policies of third-party services you choose to use.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Website, services, technology, business practices, or legal requirements.

When we make changes, we may update the “Last Updated” date shown at the top of this page.

We encourage visitors to review this Privacy Policy periodically.